Play?

Twelve games · In development

The games the ads promised.

You know the ad. Twenty seconds of the most satisfying game you have ever seen. Then you install it, and it is something else entirely. So we built the game from the ad instead. Twelve times.

See the twelve games Can I play it?

The idea, in three steps

How an ad becomes a game

  1. 1

    The ad

    Somewhere in your feed, a tiny farmer drowns in tomatoes, a runner smashes through a wall of +99, a mountain of towels gets washed in one go. It looks amazing.

  2. 2

    The install

    You tap. You wait. You open it. It is a different game. The thing you saw is nowhere, and it was never going to be.

  3. 3

    Ad Arcade

    We build the game the ad showed, as a real game you can play for longer than twenty seconds. The big moment from the ad is the centrepiece, and making it louder is the whole point.

The collection

Twelve ads, made real

Every title, every line and every pixel here is ours. We never name the ads. If you have scrolled a feed lately, you have met them.

  • Egg EmpireSponsored-ish · 01
    Egg Empire: a row of hens in nesting boxes, eggs scattered over the grass, a blue packing machine and a queue of customers.

    Built for real

    Egg Empire Sold as a merge game. There is no merging.

  • Gate CrashersSponsored-ish · 02
    Gate Crashers: a runner at the foot of a grey corridor lined with +1 and +99 gates, facing a sea of red.

    Built for real

    Gate Crashers Sold as worldwide strategy. It is one corridor.

  • Patty RushSponsored-ish · 03
    Patty Rush: a burger counter with a pallet of buns, a pad to buy a new grill and a crowd of hungry customers.

    Built for real

    Patty Rush Sold as a merge puzzle. Showed a restaurant.

  • Timber RacketSponsored-ish · 04
    Timber Racket: a lumber mill of shredders and a furnace on grey concrete, with crates of logs and a pink stacker.

    Built for real

    Timber Racket Sold as a mob boss game. Showed a lumber mill.

  • Triple StackSponsored-ish · 05
    Triple Stack: a deli kitchen on white tiles with a giant cheese block, a red sausage slicer and a pad to hire help.

    Built for real

    Triple Stack Sold as a deli. It is a merge puzzle.

  • TurndownSponsored-ish · 06
    Turndown: a huge heap in a walled pen beside a washing machine, with a pad to buy the next machine.

    Built for real

    Turndown Sold as a hotel to run. It is a merge board.

  • Tomato YardSponsored-ish · 07
    Tomato Yard: a field buried under an ocean of red tomatoes, a blue crating machine and a line of farmhands.

    Built for real

    Tomato Yard Thirty seconds of a farm that never slows down.

  • Croc StockSponsored-ish · 08
    Croc Stock: a wooden dock over blue water, crocodiles on the planks and in the water among the fish.

    Built for real

    Croc Stock Advertised as a monster-slaying hero game. It is a fish restaurant.

  • Fjord FeastSponsored-ish · 09
    Fjord Feast: a harbour workbench with a whole fish laid out, a cook at a cauldron and a wooden pier.

    Built for real

    Fjord Feast Sold as a war for the north. It is one man gutting a fish.

  • Checkout CrushSponsored-ish · 10
    Checkout Crush: a supermarket from above, with green checkout lanes, shelves, a car park and shoppers at the door.

    Built for real

    Checkout Crush An idle supermarket, played at the speed its advert edits it to.

  • Petal RushSponsored-ish · 11
    Petal Rush: a flower shop on wooden decking, with planters, a wrapping counter and pads for the next upgrades.

    Built for real

    Petal Rush Sold as a merge game about food. Nothing merges, and it is a flower shop.

  • Bear MarketSponsored-ish · 12
    Bear Market: a fenced pen crowded with bears, a domed grill and a man with an axe on grey stone.

    Built for real

    Bear Market Sold as a crime empire. You are a man with an axe and a pen full of bears.

Screenshots are real in-engine captures from development builds, taken at the start of each game.

Where it plays

Phone first. Desktop too.

The ads are made for a phone held upright, so the games are too: one thumb, portrait, a camera that looks down on the whole thing. On a computer it opens up into a wide window.

  • Portrait on phones
  • Landscape on desktop
  • One app, twelve games
Petal Rush on a desktop screen: the whole flower shop in landscape, planters along the back wall and a queue at the counter.
Petal Rush, desktop build
The Ad Arcade game menu on a phone: tiles for Egg Empire, Gate Crashers, Patty Rush and Timber Racket.
The game menu on a phone

Twelve languages

Every game speaks your language.

Every game in the collection plays in twelve languages, from English to Japanese. Pick one in the menu and everything switches, every line included.

  • English
  • 简体中文
  • हिन्दी
  • Español
  • العربية
  • Français
  • বাংলা
  • Português (Brasil)
  • Русский
  • Bahasa Indonesia
  • Deutsch
  • 日本語

This website itself is in English and German.

Can I play it?

Not yet. Honestly.

Unlike the ads, we are not going to show you something that is not there. Ad Arcade is in development. There is no download and no release date yet. When a build is ready, it arrives in the renner.dev Launcher (renner.dev/launcher).

Status

Being packaged

The first public build is not out yet. Check back later.

Questions

Fair questions

Which ads are these?

We do not say, on purpose. We never name, show or link the original ads or the games behind them. The titles, the art and the writing are all our own.

Is this connected to any of those games?

No. Ad Arcade has no connection to any advertiser, publisher or game, and nobody endorsed it. It is an affectionate take on a kind of advert, not on anyone in particular.

Are these real games or just more ads?

Real games. That is the whole idea: the thing from the ad, actually playable, with the big moment the ad sold as its centrepiece. Every screenshot on this page is from the games themselves.

When can I play?

When it is ready. There is no date, and we would rather not invent one. Builds will be listed on this page as soon as they exist.

Does this page track me?

No. No analytics, no cookies, no third parties. Fonts and images come from this site. Your language choice is kept in your own browser.